Currently, I am working for a startup company and was asked to design the app icon as well as redesign the logo.
![](https://cdn.myportfolio.com/5299adeae47c15f9aef8d26c8d09eb0a/b274951a-bf5f-419d-aab5-5eb66463d75a_rw_1920.png?h=719ad1b628505b207fabb8b97317024e)
First draft of redesigned logo, focusing on simplicity and easy and fast recognition.
![](https://cdn.myportfolio.com/5299adeae47c15f9aef8d26c8d09eb0a/4e6a2ef4-5e0c-4c95-813d-509c3e220bd7_rw_1200.png?h=b518445f8fd739cba20f167e915844d6)
First draft of the app icon, focusing on simplicity and easy and fast recognition.
![](https://cdn.myportfolio.com/5299adeae47c15f9aef8d26c8d09eb0a/1485a009-eeb7-4502-8f6d-37cf953c221e_rw_1920.png?h=8423d83bba323cdc4e8354cafb0a5409)
Second draft of redesigned logo focusing on the letters inside the house.
![](https://cdn.myportfolio.com/5299adeae47c15f9aef8d26c8d09eb0a/dc12eefc-7f3d-4151-8e1b-8be1021f21c6_rw_1200.png?h=9463acc54c7a2687449959dc5392c916)
Redesigned app icon focusing on the home feeling with smoke coming out of the chimney, implying warmth and family.
![](https://cdn.myportfolio.com/5299adeae47c15f9aef8d26c8d09eb0a/fd3c9607-930e-41e1-9bc0-2cfe4b64dbdb_rw_1920.png?h=3a46f77eb152b94279368c0f6b1fb599)
Final logo focusing on the smoke from the chimney. The medical crosses are inside the smoke so the app is easily recognized as having medical and at home features.
![](https://cdn.myportfolio.com/5299adeae47c15f9aef8d26c8d09eb0a/100a682b-951a-4195-9431-3dc3b156d03e_rw_1200.png?h=18544be644a561cf36b320f9ddbda419)
Final app icon focusing on the smoke from the chimney. The medical crosses are inside the smoke so the app is easily recognized as having medical and at home features.